VELO Nicotine Pouches – Swedish Innovation with a Global Reach

VELO is one of the world's most recognised nicotine pouch brands, combining Swedish origins with modern product development, distinctive flavours and a wide variety of nicotine strengths.

Born from Scandinavian nicotine tradition and developed for a new generation of nicotine products, VELO has grown far beyond its Swedish roots. Today, the brand has a strong international presence and continues to develop its range for different markets and preferences.

From Sweden to a global nicotine pouch brand

The story behind VELO has its roots in Sweden and the long Scandinavian tradition of oral nicotine products. Modern nicotine pouches took that familiar format in a new direction, replacing tobacco with an all-white pouch based on plant-derived materials.

The modern oral products that would become part of VELO were launched in Sweden in 2018. As the category developed internationally, VELO became the global brand for the range and has since grown into one of the leading names in nicotine pouches.

This combination of Scandinavian heritage and continuous product development remains an important part of VELO's identity.

A wide world of flavours

Variety is one of the defining characteristics of VELO. The range covers everything from clean and cooling mint profiles to fruit, berries, citrus and more creative flavour combinations.

Some VELO pouches focus on intense freshness, while others offer sweeter, fruitier or more balanced profiles. The assortment also includes different nicotine strengths and formats, making it possible to explore VELO according to individual preferences.

As VELO is an international brand, flavours, product names and strengths can vary between markets and continue to evolve over time.

Modern all-white nicotine pouches

VELO nicotine pouches contain nicotine together with plant-based materials, water, flavourings and sweeteners. The pouches contain no tobacco leaf and are designed to fit discreetly under the lip.

The combination of an all-white pouch, modern flavours and different strength options has helped make VELO one of the most recognisable brands within the modern nicotine pouch category.

Continuous development and innovation

Innovation has played an important role in VELO's development. From its Scandinavian beginnings, the brand has continued to introduce new flavours, formats, strengths and product concepts as the nicotine pouch category has expanded.

The visual identity has evolved as well, with VELO introducing a major global packaging redesign in 2024 while retaining its established product concept. More recently, BAT has continued developing the portfolio with newer concepts such as VELO Shift.

This continuous development means that VELO today represents both the Scandinavian origins of nicotine pouches and the increasingly international character of the category.

Buy VELO nicotine pouches at Nico & Pouch

At Nico & Pouch, you can explore our current selection of VELO nicotine pouches in different flavours, formats and nicotine strengths.

As the VELO range continuously evolves, individual products, names and flavours may change over time. This page always shows the VELO nicotine pouches currently available from Nico & Pouch.