About Velo nicotine pouches
In the ever-evolving world of smokeless nicotine products, Velo nicotine pouches have emerged as a standout. Recognized and appreciated globally, Velo has managed to distinguishing itself as one of the top pouch brands on the global stage. Velo's commitment to excellence is evident in the flavors they ... Show More >
VELO Redesign: Changed names, same quality
Velo has undergone quite a few changes over the years. The brand, previously known as Lyft snus, changed its name to VELO back in 2022. This name change was the first step in the company's rebranding. With this update, VELO continued to strengthen its position in the global market by offering products that not only retain their original quality and flavour profile but also present themselves in a new and more appealing design.
VELO Redesign 2024
At the beginning of 2024, VELO implemented a comprehensive change to its product range, including new product names and improved can design. This change is part of VELO's long-term strategy to strengthen its brand internationally and improve the customer experience. Read the article here for a closer look at the product renaming!
VELO Redesign 2025 - changing the name again
After last year's big change, VELO continues to evolve - and in January 2025, a completely new design will be launched on 15 of VELO's products along with updated product names. The new design makes it even easier to navigate the range and reflects VELO's modern and innovative identity.
In addition to the visual lift, the nicotine strength of VELO Icy Cherry, VELO Icy Berries and VELO Blue Raspberry is also adjusted and will now have a nicotine strength of 8 mg instead of the previous 10 mg, providing a slightly milder experience without compromising on flavour or quality.
To make it easy for you to keep track of the latest changes, we have created a clear guide. Here you can follow how the products have evolved - from the previous names, through the change in 2024, to the updated names introduced in 2025.
Keep an eye out for the updated VELO range on Nico&Pouch - we look forward to guiding you through all the changes and news!
| Original name | Name 2024 | Name 2025 |
|---|---|---|
| VELO Royal Purple Strong | VELO Groovy Grape Strong | VELO Purple Grape Strong |
| VELO Mint Slim | VELO Witty Spearmint | VELO Green Spearmint |
| VELO Ruby Berry | VELO Blushy Berry | VELO Ruby Berry |
| VELO Freeze X-strong | VELO Mighty Peppermint Extra Strong | VELO Freezing Peppermint Extra |
| VELO Freeze Ultra | VELO Mighty Peppermint Ultra Slim | VELO Freezing Peppermint Ultra |
| VELO Freeze Max | VELO Mighty Peppermint Max | VELO Freezing Peppermint Max |
| VELO Royal Purple Mini | VELO Groovy Grape Mini | VELO Purple Grape Mini |
| VELO Easy Mint Mini | VELO Spiffy Spearmint Mini | VELO Bright Spearmint Mini |
| VELO Tropic Breeze Slim | VELO Breezy Mango | VELO Tropical Mango |
| VELO Liquorice Strong Slim | VELO Lofty Liquorice | VELO Salty Liquorice |
| VELO Tropic Breeze Zero Nic | VELO Breezy Mango Zero Nic | VELO Tropical Mango Zero |
| VELO Humble Spearmint Mini | VELO Simply Spearmint Mini | |
| VELO Tangled Berry | VELO Blue Raspberry | |
| VELO Punchy Lime Mini | VELO Sour Lime Mini | |
| VELO Breezy Mango Extra Strong | VELO Tropical Mango Extra | |
| VELO Ice Cool Strong Mini | VELO Crispy Peppermint Strong | |
| VELO Elderflower Spritz | VELO Zesty Elderflower | |
| VELO Cool Storm Extra Strong | VELO Peppermint Storm | |
| VELO Eucalyptus X-Strong Slim | VELO Zingy Eucalyptus Extra Strong Slim | |
| VELO Fresh Jalapeno Slim Strong | VELO Lime Flame Strong Slim | |
| VELO Ice Cool Mint Strong Slim | VELO Crispy Peppermint | |
| VELO Iced Melon Mini | VELO Wintery Watermelon Mini | |
| VELO Frosty Grapefruit | VELO Arctic Grapefruit | |
| VELO Liquorice | VELO Lofty Liquorice Strong Slim | |
| VELO Ice Cool Zero Nic | VELO Crispy Peppermint Zero Nic |
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