FUMi Nicotine Pouches – Nordic Flavours with a Modern Twist

FUMi is a Swedish nicotine pouch brand built around bold flavours, Nordic inspiration and a playful approach to flavour development. Produced in Sweden by Helix Sweden AB, FUMi combines familiar Nordic taste influences with more contemporary and unexpected flavour combinations.

The result is a brand with a distinctive personality – colourful, flavour-focused and created for users who enjoy exploring something beyond the most traditional nicotine pouch profiles.

Inspired by Nordic flavours

Flavour is at the centre of FUMi. The brand draws inspiration from tastes that have a strong connection to the Nordic region, while combining them with modern flavour ideas and unexpected contrasts.

Berries, mint, fruit, licorice, floral notes, sourness and even spicy elements can all be found within the world of FUMi. Rather than following one single flavour direction, the brand uses this variety to create a range with plenty of character.

This approach allows FUMi to continuously explore new ideas while maintaining the Nordic flavour identity that has become an important part of the brand.

From familiar to unexpected

One of the characteristics that makes FUMi interesting is the contrast between familiar flavours and more adventurous combinations.

Traditional Nordic influences can meet fruit, cooling mint, sweetness, sour notes or a touch of heat. This creates a broad flavour experience where some products feel immediately familiar while others offer something considerably more unexpected.

As the FUMi range continues to evolve, individual flavours may come and go, but experimentation and distinctive flavour combinations remain central to the brand.

Modern nicotine pouches made in Sweden

FUMi nicotine pouches are manufactured in Sweden by Helix Sweden AB. The pouches contain nicotine without tobacco and are designed to provide a modern and discreet nicotine pouch experience.

The range includes different nicotine strengths and pouch formats, allowing users to choose according to their individual preferences.

Combined with the brand's distinctive flavour development, the clean pouch format gives FUMi a contemporary character while maintaining a clear connection to Sweden's established nicotine pouch industry.

A Swedish brand with a playful personality

FUMi takes a less traditional approach to Swedish nicotine pouches. Instead of focusing heavily on heritage or classic snus culture, the brand puts flavour exploration and individuality at the centre of its identity.

Its colourful visual expression and unusual flavour combinations reinforce that idea. FUMi is about curiosity, variety and discovering different taste experiences rather than staying within a single established flavour category.

This gives the brand a position of its own within the growing world of Swedish nicotine pouches.

Buy FUMi nicotine pouches at Nico & Pouch

At Nico & Pouch, you can explore our current selection of FUMi nicotine pouches in different flavours, formats and nicotine strengths.

As the FUMi range continues to develop, new products and flavour profiles may be introduced while others may change over time. This page always shows the FUMi nicotine pouches currently available from Nico & Pouch.